平安健康险打造健康保险服务新体系 焕新升级“平安乐健康”品牌

Core Insights - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services [1][2] - The new system aims to create a digital platform for health management, enhancing customer experience and value [1][2] Group 1: New System Launch - The "Ping An Le Health" upgrade introduces a new health insurance service system that combines health insurance with medical services [2][3] - The upgraded client platform will serve as a digital health management tool, allowing customers to manage their health assets effectively [2][3] Group 2: Service Offerings - The new health insurance service system includes four key offerings: "Vibrant Life," "Quality Medical," "Digital Healing," and "Long-term Protection," addressing various customer health needs [3][4] - "Vibrant Life" encourages proactive health management, while "Quality Medical" provides professional medical services through a robust network [3][4] Group 3: Industry Context - The health insurance industry is experiencing favorable policy changes, with the government promoting the integration of health insurance and health management [2][5] - Ping An Health Insurance's approach aligns with national strategies, aiming to enhance public health awareness and contribute to the "Healthy China" initiative [4][5] Group 4: Future Directions - The company plans to continue its dual strategy of "health insurance + medical services," focusing on customer-centric solutions to meet personalized health management needs [5] - Ping An Health Insurance aims to create a sustainable health asset management ecosystem, integrating various services and rewards for customers [3][5]