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“违规”“不提供任何检验和售后服务”,让酒企“发飙”的开盖酒是啥
Xin Lang Cai Jing·2025-10-26 07:13

Core Viewpoint - The rise of "open bottle" and "open cap" liquor products in the market is linked to promotional strategies by liquor companies, leading to consumer confusion and potential risks associated with these products [1][8][11]. Group 1: Market Dynamics - Major e-commerce platforms have initiated promotional activities for "Double Eleven," resulting in a surge in consumer spending, but also the emergence of consumption irregularities [1]. - Guizhou Xijiu has announced it will no longer provide inspection or after-sales services for open bottle and open cap products, distancing itself from quality assurance responsibilities [1][3]. Group 2: Consumer Behavior and Pricing - Consumers are puzzled by the existence of open bottle and open cap products, which are often sold at significantly lower prices compared to standard products [8]. - The price difference is attributed to liquor companies' "open bottle scan" red envelope policies, which incentivize sales but have inadvertently led to the proliferation of these irregular products [8][9]. Group 3: Risks and Regulatory Concerns - The sale of open bottle and open cap products poses risks to both liquor companies and consumers, including potential quality issues and the disruption of pricing systems [11]. - Regulatory bodies have raised concerns about the safety risks associated with these products, highlighting violations of multiple laws, including the Food Safety Law and Consumer Rights Protection Law [11][12].