“体育外卖”火了，如何持久飘香？

Core Insights - The rise of "sports delivery" services is creating a new business opportunity in the fitness industry, characterized by convenience and efficiency [1][2] - The demand for personalized sports training is increasing, particularly among students preparing for physical education exams, which has led to a significant growth in this sector [3][4] Demand and Market Potential - The "sports delivery" model allows users to book coaches for personalized training at home, making it more convenient than traditional training institutions [1][3] - The model has gained traction due to its ability to meet the growing demand for targeted training, especially in light of increased emphasis on physical education in school exams [3][5] - The platform "Le Shi Sports" has seen rapid growth, with over 300,000 users and a 45% repurchase rate within 10 months of operation [2] Advantages of the Model - Key advantages of "sports delivery" include time-saving, one-on-one instruction, and flexible payment options, which address common consumer pain points in traditional sports training [3][4] - The model also benefits from improved access to sports facilities, with over 4.84 million sports venues available nationwide, enhancing the feasibility of home-based training [4] Industry Challenges - The industry faces challenges such as low entry barriers and a lack of regulatory standards, leading to varying levels of instructor qualifications and potential safety risks [6][7] - Concerns about the quality of instruction and safety are prevalent, as many instructors may lack formal training, which can lead to injuries during sessions [6][7] Regulatory Considerations - There is a pressing need for regulatory frameworks to ensure safety and quality in the "sports delivery" sector, particularly for vulnerable populations like children [7] - Some platforms are proactively implementing measures to verify instructor qualifications and improve service quality, but broader industry standards are still lacking [7]