长城汽车三季报营收、销量均创历史最佳“生态出海”引领高质量全球化
Xin Lang Cai Jing·2025-10-26 07:33

Core Insights - Great Wall Motors reported a revenue of 153.58 billion yuan for the first three quarters of 2025, marking a year-on-year increase of 7.96%, achieving the best performance in its history [1][2] - The company is focusing on long-term strategies, increasing R&D and channel investments, and optimizing its product structure to enhance brand positioning [2][3] Revenue Performance - In Q3 2025, Great Wall Motors achieved a revenue of 61.25 billion yuan, a year-on-year increase of 20.51% and a quarter-on-quarter increase of 17.07%, also the best Q3 revenue performance in history [2][3] - For the first nine months of 2025, the company sold 923,400 new vehicles, a year-on-year increase of 8.15%, with 278,500 of those being new energy vehicles, reflecting a growth of 31.67% [2][3] Sales Growth - In Q3 2025, Great Wall Motors sold 353,600 new vehicles, a year-on-year increase of 20.20% and a quarter-on-quarter increase of 12.97%, achieving the best Q3 sales performance [3] - The high-end brand "WEY" saw a significant sales increase of 96.35% year-on-year in the first three quarters, contributing to the brand's upward momentum [3] Product and Market Strategy - The launch of the WEY brand's new model "Gaoshan" in September 2025 achieved a monthly sales record of 8,560 units, becoming the best-selling MPV in China [4] - The "TANK" brand has successfully transitioned from a trendy boxy design to a luxury off-road vehicle, with the new TANK 500 model achieving 12,257 orders in just two hours after its launch [5] International Expansion - Great Wall Motors sold 334,200 vehicles overseas in the first three quarters of 2025, with September sales reaching 50,269 units, a year-on-year increase of 13.98% [6] - The company has established a strong presence in Australia, with sales of 39,343 units in the first nine months of 2025, a growth of 23.7%, making it the leading Chinese brand in that market [6][7] Technological Advancements - The Hi4 intelligent four-wheel drive technology has been a key driver for the company's international strategy, with 122 patents granted and participation in the formulation of nine national standards [6][7] - The modular design of Hi4 technology adapts to various global conditions, enhancing the competitiveness of Chinese automotive technology [7] Strategic Manufacturing - The completion of the Brazilian factory in August 2025 is a strategic move for Great Wall Motors to penetrate the Latin American market, aiming to shorten delivery times and enhance local service capabilities [8] - The Brazilian factory will produce high-value models like the Haval H6 and H9, contributing to a significant increase in overseas sales [8]