保时捷利润下滑99%！

Core Insights - Porsche has reported a significant decline in performance, with third-quarter sales of €8.7 billion, falling short of market expectations of €9 billion [2] - The company's sales profit for the first three quarters of 2025 has plummeted by 99% compared to the previous year [4] Financial Performance - In the first three quarters of 2025, Porsche's operating revenue was approximately €26.86 billion, a decrease of 6% year-on-year [4] - The sales profit for the same period was only €4 million, a drastic drop from €403.5 million in 2024 [3][4] Market Challenges - Porsche's third-quarter loss reached €966 million, approximately ¥8 billion, contributing to the 99% decline in sales profit [4] - The company has faced additional costs of €300 million due to U.S. tariff policies, which are expected to result in a total loss of about €700 million for the entire year [4] Strategic Adjustments - Porsche has announced a restructuring plan that includes laying off 1,900 employees and cutting 2,000 temporary positions by 2025 [4] - The company is also postponing the launch of certain electric vehicle models and extending the lifecycle of several fuel and hybrid models, incurring an additional €2.7 billion in costs [4] Performance in China - Porsche's sales in China have significantly declined, with a 26% year-on-year drop, resulting in 32,195 units sold [6] - The Chinese market's share of Porsche's global sales has decreased from a peak of 30% to 15%, with North America now surpassing it as the largest single market [6] Localization Efforts - In response to market challenges, Porsche is focusing on localization in China, establishing a Shanghai R&D center to develop a dedicated vehicle system [7] - The company plans to reduce the number of dealers in China to around 100 by 2026 and is investing more in first-tier cities [7]