NLT(SZ:300778) Xin Lang Cai Jing·2025-10-26 09:39Core Viewpoint - Mianyang, a city known for its technological innovation, is successfully integrating cultural tourism with local events, particularly through its football league, showcasing a unique model of "technology + cultural tourism" that enhances visitor experience and promotes local consumption [2][5][9]. Group 1: Event Integration and Local Impact - The Sichuan Super League matches in Mianyang have transcended sports, becoming platforms for promoting local culture and tourism, exemplified by events like the "Enjoy Sichuan Super League" consumer market [2][4]. - Mianyang's recent football match against Guangyuan not only resulted in a victory but also highlighted the city's innovative approach to merging sports with cultural tourism [2][4]. - The city has seen significant tourism growth, with A-level scenic spots receiving 12.885 million visitors in the first half of 2025, a 15.02% increase year-on-year [5]. Group 2: Technology and Cultural Tourism Synergy - Mianyang's integration of technology into cultural tourism is deeply rooted in its identity as a "Science City," leveraging local technological advancements to enhance visitor experiences [5][6]. - The use of local technological innovations, such as autonomous buses and robots, during events reinforces the city's branding as a technology hub while providing unique experiences for visitors [6][7]. - The city offers a comprehensive range of "tech tourism" experiences, from interactive exhibits to immersive educational programs, setting it apart from other cities [6][7]. Group 3: Cultural Heritage and Differentiation - Mianyang's rich cultural history, including its association with historical figures and events, provides a strong foundation for its tourism development strategy [10][11]. - The city promotes a diverse range of local tourism products, encouraging each district to develop unique offerings that reflect their cultural heritage, thus avoiding competition and enhancing overall tourism appeal [11][14]. - Mianyang's approach to tourism emphasizes a balance between high-end cultural experiences and accessible local attractions, catering to a wide range of visitor preferences [23]. Group 4: Future Opportunities and Challenges - Despite lacking a single dominant tourism IP, Mianyang's strategy of leveraging multiple local attractions may provide a more sustainable tourism model compared to cities reliant on singular popular attractions [16][22]. - The city is actively working to enhance its brand recognition and visitor engagement through innovative marketing strategies and cultural outreach initiatives [18][21]. - Upcoming events, such as the 2025 Sichuan Provincial Cultural and Tourism Development Conference, are expected to further boost Mianyang's tourism profile and attract more visitors [22].