Core Insights - MINISOFRIENDS, a new store concept by MINISO, has opened its first location in Shenzhen, aiming to create a "mini IP paradise" that combines immersive IP experiences with commercial space [1][2] - The store features over 70 global popular IPs and more than 4,000 SKUs, with IP products accounting for over 80% of the offerings, showcasing a unique retail experience [2] Group 1 - The opening of MINISOFRIENDS in Shenzhen is positioned as a new landmark for youth culture and lifestyle, reflecting the "first store economy" [1] - The store's design emphasizes a "small yet exquisite" commercial model, creating a strong IP atmosphere within a limited space [1][2] - MINISOFRIENDS aims to integrate deeply with local trends and culture, enhancing urban commercial vitality and consumer engagement [1] Group 2 - The successful launch of the Shenzhen store indicates a replicable business model for MINISOLAND and MINISOFRIENDS, targeting high-quality commercial projects [2] - The company plans to expand the MINISOFRIENDS concept across major cities in China, driven by an "interest consumption" strategy [2] - MINISO is positioning itself as a leading global IP operation platform, leveraging innovative store formats to inject lasting momentum into urban commercial innovation [2]
名创优品MINISO FRIENDS华南首店深圳开业