乘联分会：预计10月狭义乘用车零售220万辆 新能源渗透率有望升至60%

Core Insights - The narrow passenger car retail market in October is expected to reach approximately 2.2 million units, reflecting a month-on-month decrease of 2.0% and a year-on-year decrease of 2.6% [1][3] - New energy vehicle (NEV) retail is projected to be around 1.32 million units, with a penetration rate anticipated to rise to about 60% [1][3] - The market is entering the traditional "Silver October" sales peak, driven by the National Day holiday's customer attraction effect and year-end policy adjustments [1] Market Performance - In September, the narrow passenger car retail market achieved 2.244 million units, showing a year-on-year growth of 6.4% and a month-on-month growth of 11.2% [2] - NEV retail in September reached 1.299 million units, with a year-on-year increase of 15.7% and a month-on-month increase of 16.5%, resulting in a penetration rate of 57.8% [2] Manufacturer Sales Outlook - Most manufacturers maintain an optimistic sales outlook for October, with major manufacturers setting retail targets that are largely stable month-on-month [3] - The anticipated retail market size for narrow passenger cars in October is around 2.2 million units, with NEV retail expected to reach 1.32 million units [3] Weekly Sales Trends - The first week of October saw daily retail of 43,500 units, a year-on-year decrease of 18.4% and a month-on-month decrease of 4.7% due to the holiday effect [4] - The second week experienced a surge in daily retail to 87,800 units, reflecting a year-on-year increase of 10.8% and a month-on-month increase of 43.5% [4] - The overall monthly retail forecast remains at 2.2 million units, with varying weekly performances influenced by holiday dynamics and policy adjustments [4] Market Structure and Consumer Behavior - Post-holiday, there has been a slight seasonal recovery in terminal discounts, indicating a stable overall market operation [5] - As of October 22, 2025, over 10 million applications for the vehicle replacement subsidy have been submitted, significantly impacting the market in the first three quarters [5] - The market is expected to be supported by continued vehicle scrappage and the upcoming decline in NEV purchase tax subsidies, which may drive early purchasing behavior [5]