王者荣耀举办十周年活动，宣布国服日活跃用户数突破1.39亿

Core Insights - The event "Co-creation Night" for the 10th anniversary of "Honor of Kings" was held in Chengdu, revealing that the domestic daily active users surpassed 139 million and global monthly active users exceeded 260 million, indicating a new phase in the game's development and reflecting the rapid growth of China's digital cultural industry over the past decade [2][3] Group 1: Game Development and User Engagement - Since its launch in 2015, "Honor of Kings" has rapidly gained popularity, achieving over 10 million daily active users within two months of its public release and reaching 100 million daily active users in 2020 [2] - The game has become a cultural phenomenon, coinciding with the golden decade of mobile internet in China, where the number of 4G users surpassed 350 million and mobile internet traffic doubled, providing a fertile ground for mobile gaming [2] - The game has played a significant role in the popularization of esports in China, with the esports industry revenue reaching 26.3 billion yuan in 2023, of which mobile esports accounted for over 58% [3] Group 2: Cultural Integration and Content Expansion - "Honor of Kings" has explored the digital expression of traditional culture, launching over 50 traditional culture-themed skins since 2018, which have reached over 100 million users and revitalized multiple cultural heritage sites [3][4] - The IP content of "Honor of Kings" continues to expand, with new projects like "Honor of Kings World" and a 3D animated series, creating a diverse content matrix that integrates the game into daily life and serves as a cultural identity for young people [4] - The 10th anniversary celebration in Chengdu attracted over 800,000 visitors, showcasing the game's ability to stimulate local economic activity through cultural tourism integration [4][5] Group 3: Industry Leadership and Global Positioning - The success of "Honor of Kings" and other self-developed games has positioned China from being a "follower" to a "leader" in the global gaming industry, with Chinese companies holding 38 positions in the top 100 mobile game developers worldwide [5]