订单总额超3000万元！汕尾展团何以“领鲜”食博会？

Core Insights - The Shantou exhibition group achieved impressive results at the 2025 Shenzhen Food Expo, with total transaction amounts exceeding 3,025 million yuan and 2,228 intention orders [7][8]. Group 1: Exhibition Performance - The Shantou exhibition group has participated in the Shenzhen Food Expo for three consecutive years, evolving from merely showcasing local products to actively promoting agricultural brands [3][4]. - During the expo, Shantou's sales reached over 231 million yuan, with a daily average sales exceeding 40,000 yuan for certain products [6][32]. - The exhibition area was expanded to 540 square meters, showcasing a variety of high-quality agricultural products, including seafood, sweet potatoes, and specialty teas [12][13]. Group 2: Product Highlights - Shantou introduced live seafood, such as grouper and sea urchins, which attracted significant attention from attendees [15][16]. - The "丸管家" brand's fish balls received positive feedback, with daily sales averaging over 10,000 yuan during the expo [34]. - Unique products like the "汕汕金" oil citrus juice and yellow skin juice also gained popularity, achieving daily sales of 5,000 yuan [38][40]. Group 3: Marketing Strategies - The exhibition group adopted a "media+" strategy to enhance brand visibility, incorporating creative marketing and cultural performances [77][81]. - Live streaming was utilized to promote Shantou's agricultural products, allowing real-time interaction with consumers nationwide [86][89]. - The government emphasized the importance of the expo as a platform for connecting Shantou's products with broader markets, particularly in the Greater Bay Area [94][96].