销售利润暴跌99%！中国市场销量一降再降，德国汽车巨头宣布：将在美国涨价

Core Insights - Porsche reported a significant loss of €966 million (approximately ¥8 billion) in Q3, leading to a 99% year-on-year decline in sales profit for the first three quarters of the year [1] - The company’s revenue for the first nine months was approximately €26.86 billion, a 6% decrease compared to the previous year [1] Financial Performance - For the first nine months, Porsche's sales profit was only €40 million, down from €4.035 billion in the same period last year, marking a 99% decline [1] - The additional costs from tariffs in the U.S. amounted to €300 million for the first nine months, with an expected total impact of €700 million for the year [5] Market Dynamics - Porsche's sales in major markets like China and Europe have seen significant declines, with China experiencing a 26% drop to 32,000 units and Germany a 16% drop to 22,500 units [8] - Overall sales for Porsche decreased by 6% to 212,500 units in the first three quarters [8] Strategic Adjustments - The company announced a delay in the launch of certain electric vehicle models and extended the lifecycle of several fuel and hybrid models, incurring an additional €2.7 billion (approximately ¥22.4 billion) in restructuring costs [3] - Porsche plans to optimize its organizational structure, including laying off 1,900 employees and cutting 2,000 temporary positions [7] Leadership Changes - CEO Oliver Blume will step down at the end of the year, with Michael Leiters set to take over as CEO starting January 1, 2026 [11] - Blume's tenure saw the company split from Volkswagen Group and achieve high market valuation, but profitability has since declined significantly [11] Future Outlook - Porsche is focusing on localizing its operations in China, including the establishment of a Shanghai R&D center and plans to reduce the number of dealerships to around 100 by 2026 [10] - The company aims to regain younger, digitally-focused consumers in China, with 2025 designated as a calibration year and 2026 as a year for renewed growth [10]