Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference were successfully held in Beijing, focusing on the theme "Intelligent Advertising New Chapter: China Main Stage, Asia in Sync" [2] - The event aimed to showcase innovative achievements and future trends in the advertising industry, emphasizing the integration of technology and culture [2] - Key industry leaders discussed the strategic upgrade and value reshaping of brands in the AI era, highlighting the importance of AI in transforming the entire advertising value chain [2][3] Group 1 - The event served as a high-end dialogue platform for global advertising professionals, outlining the future development of the advertising industry under the influence of artificial intelligence [3] - AI is recognized as a core force driving comprehensive restructuring in the industry, affecting creative generation, communication strategies, and value measurement [3] - The advertising industry is expected to focus more on the deep integration of technology and humanities, exploring sustainable growth paths and enhancing global ecological collaboration [3]
聚焦AI新趋势，赋能行业新增长 ——2025第32届中国国际广告节 & 第34届亚洲广告大会主论坛在北京海淀成功举办
Jing Ji Guan Cha Bao·2025-10-26 21:05