Zheng Quan Ri Bao Zhi Sheng·2025-10-26 21:04Core Viewpoint - Great Wall Motors achieved record high revenue and sales in Q3 2025, driven by a strong performance in its new energy vehicle segment, indicating successful strategic transformation and brand enhancement [1][3]. Financial Performance - In Q3 2025, Great Wall Motors reported revenue of 61.247 billion yuan, a year-on-year increase of 20.51% and a quarter-on-quarter increase of 17.07%, marking the best Q3 revenue performance in history [3]. - Cumulatively, for the first three quarters of 2025, the company achieved revenue of 153.582 billion yuan, a year-on-year growth of 7.96%, maintaining a growth trend for six consecutive years [3]. - Total sales for the first three quarters reached 923,400 units, up 8.15% year-on-year [3]. Product and Brand Development - The average selling price per vehicle exceeded 180,000 yuan for the first time in Q3 2025, reflecting an increase in brand value and product structure optimization [3]. - The launch of new models, such as the Tank 500 and the Wei brand's new high-end MPV, has significantly contributed to sales, with the Wei brand's new model achieving a monthly sales record of 8,560 units in September [3]. - The company is shifting its brand perception from "cost-effective" to "quality and uniqueness," enhancing user recognition and loyalty [3]. Future Growth Prospects - Upcoming models, including the Wei brand's Gao Shan 7 and the new Tank 400, are expected to drive further growth, with the Tank 400 offering a differentiated product positioning [3]. - Great Wall Motors has established a robust product launch strategy, ensuring a continuous cycle of new product introductions [3]. Global Expansion Strategy - The company's global strategy is evolving from "product export" to "ecosystem export," focusing on a comprehensive value chain approach [3]. - The completion of the Brazilian factory marks a significant milestone in its global strategy, with plans for localized production and sales [3]. - Great Wall Motors is committed to a multi-powertrain strategy, covering gasoline, diesel, hybrid, and electric vehicles, enhancing its competitive edge in international markets [3].