Core Viewpoint - Yiyi Co., Ltd. plans to fully acquire Gao Ye Jia, marking its entry into the pet food sector and establishing a comprehensive "food + supplies" strategy [2][4]. Company Summary - Yiyi Co., Ltd. is a leading company in the disposable pet hygiene products sector, primarily producing pet pads and pet diapers, and has been providing OEM services for various international pet brands [4]. - In the first half of 2025, Yiyi Co., Ltd. reported revenue of 888 million yuan, a year-on-year increase of 9.34%, and a net profit attributable to shareholders of 102 million yuan, up 7.37% year-on-year [4]. - The acquisition of Gao Ye Jia is seen as a significant move to expand Yiyi's business boundaries, allowing it to cover both dog and cat consumer markets and solidify its leading position in the pet hygiene sector [4]. Industry Summary - The pet industry has seen a surge in mergers and acquisitions in 2025, with notable transactions including Ningbo Beian's acquisition of Needcat and Zhongchong's acquisition of Jia Shi Agriculture, indicating a rising trend in industry financing [6]. - Gao Ye Jia, established in 2018, specializes in mid-to-high-end cat food products and achieved a total sales revenue of 600 million yuan in 2024, with its cat litter brand "Xu Cui Hua" generating over 260 million yuan in sales, a 247% year-on-year increase [6]. - The overall trend in the pet industry is towards increased concentration, with leading companies accelerating mergers and acquisitions, suggesting that firms with comprehensive capabilities in R&D, products, and supply chains will hold competitive advantages [7].
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