电竞装备持续热销

Group 1: Industry Overview - The Chinese esports industry generated a revenue of 12.761 billion yuan in the first half of 2025, showing a year-on-year growth of 6.10% [1] - The user base for esports in China reached nearly 493 million, indicating a stable growth trend [1] - The esports industry is progressing towards standardization, mainstream acceptance, and internationalization, driven by favorable policies and technological advancements [1] Group 2: Equipment Consumption Trends - There has been a significant surge in esports equipment consumption, with laptops and wireless mice seeing over 150% year-on-year growth during the pre-"Double 11" shopping period [2] - The consumption of esports equipment is characterized by a younger and more professional demographic, with ordinary users increasingly becoming the main consumers [2] - The consumer-grade gaming laptop market in China is expected to grow by 24.3% year-on-year in Q2 2025, outpacing the overall consumer PC market [2] Group 3: Mobile Gaming and Hardware Development - The rise of mobile gaming and the popularity of live streaming and short videos have expanded the user base for esports games, leading to an upgrade in esports equipment [3] - Consumers are willing to pay for both esports game content and high-performance hardware that offers a professional experience [3] - A collaboration between a smartphone manufacturer and a technology group has resulted in the launch of a gaming phone with a 165Hz high refresh rate screen, enhancing the gaming experience [3] Group 4: Future Trends in Gaming Hardware - The gaming peripherals industry is undergoing a transformation from hardware performance competition to user experience enhancement [4] - There remains significant unmet demand in mobile performance and gaming experience, indicating opportunities for future breakthroughs in fluidity, graphics, eye care, and personalized experiences [4]