新股消息 | 乐舒适通过港交所聆讯 在非洲婴儿纸尿裤及卫生巾市场均排名第一

Core Viewpoint - Leshushit Limited is preparing for an IPO on the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors. The company is the largest local manufacturer of sanitary products in Africa, ranking first in both the baby diaper and sanitary napkin markets in Africa based on 2024 production volume [1][3]. Company Overview - Leshushit is a multinational sanitary products company focused on emerging markets in Africa, Latin America, and Central Asia, primarily engaged in the development, manufacturing, and sales of baby diapers, pull-ups, sanitary napkins, and wet wipes [3]. - The company has established a broad sales network across over 30 countries in Africa, Latin America, and Central Asia, which is considered a competitive advantage [3]. Market Position - According to Frost & Sullivan, Leshushit ranks first in the African baby diaper and sanitary napkin markets with market shares of 20.3% and 15.6%, respectively, based on 2024 sales volume. In terms of revenue, the company ranks second in both markets with shares of 17.2% and 11.9% [3]. - The company has achieved rapid growth, with baby diaper and sanitary napkin sales reaching 4.122 billion and 1.634 billion units in 2024, respectively, reflecting compound annual growth rates of 17.3% and 30.6% since 2022 [3]. Brand Strategy - Leshushit offers various baby and women's hygiene products under different brands, including its core brand Softcare, which targets mid-to-high-end consumers seeking quality products. Softcare has become a well-known brand in many African countries [4]. Financial Performance - The company has demonstrated stable growth and improving profitability, with revenue increasing from $320 million in 2022 to $454 million in 2024, representing a compound annual growth rate of 19.2%. For the four months ending April 30, 2025, revenue rose by 15.5% to $161.31 million compared to the same period in the previous year [6][7]. - The financial data shows a consistent increase in gross profit, with gross profit rising from $73.53 million in 2022 to $160.15 million in 2024 [7].