企业观察丨2025奇瑞全球创新大会：转型中的机遇与挑战

Core Insights - Chery held the 2025 Global Innovation Conference in Wuhu, showcasing its technological breakthroughs in electrification, connectivity, and intelligence, with a strategic vision of "global co-research, sharing, and symbiosis" [1][3] Technology Achievements - Chery displayed multiple technological achievements, including the Kunpeng Tianqing engine, which improves thermal efficiency to 48%, indicating ongoing investment in combustion systems and thermal management [4] - The Ark Amphibious System-equipped Zongheng G700 successfully crossed the Yangtze River, demonstrating capabilities in extreme conditions, although its application in regular passenger vehicles is limited [4] - In the field of intelligence, Chery adopted a dual approach by showcasing its self-developed Falcon Intelligent Driving model and integrating Huawei's ADS4 system for end-to-end urban NOA functionality [4] Strategic Transformation - Chery's Chairman, Yin Tongyue, emphasized the transition to a technology-driven enterprise, with international expansion as a key focus, noting that overseas revenue is approaching half of total earnings [5] - As of September 2025, Chery exported 137,624 vehicles, a 26.2% year-on-year increase, and has been the largest domestic car exporter in China since 2003 [6] Market Dynamics - In 2024, Chery led the Chinese automotive industry in exports to Russia, with 325,000 vehicles sold, a 47% increase [7] - However, Chery's sales in Russia saw a 13.7% decline in July, indicating potential market saturation and challenges due to geopolitical factors [7] - Chery is adjusting its global strategy by planning to reduce operations in Russia and shift focus to markets in Europe and South America, facing competition from domestic rivals like SAIC and BYD [8] Industry Competition - The Chinese automotive industry is experiencing increased competition in overseas markets, with exports reaching 3.083 million vehicles in the first half of 2025, a 10.4% increase [11] - SAIC's MG brand and BYD are making significant strides in Europe and other emerging markets, with BYD's sales in the first half of 2025 surpassing the total for 2024, reflecting a growth rate of 130% [11]