食品安全“码”上见

Core Viewpoint - The implementation of digital labels for pre-packaged foods aims to address issues related to traditional labeling, such as difficulty in finding, reading, and understanding information, marking a new phase in food label management in China [1][2] Group 1: Digital Labeling Benefits - Digital labels, represented by QR codes, allow consumers to access detailed food information through mobile devices, overcoming the limitations of physical labels [2] - The core value of digital labels lies in their ability to create an expandable, interactive, and updatable "information cloud space," enhancing the depth and breadth of information conveyed [2] - Digital labels improve consumer experience by providing easy access to multi-language content and voice playback options, catering to visually impaired individuals and the elderly [2] Group 2: Production and Regulatory Efficiency - Digital labels enable companies to update product information in real-time without waiting for the next printing cycle, enhancing responsiveness to regulatory changes and safety alerts [3] - Regulatory bodies can utilize digital label systems for efficient data acquisition and analysis, improving risk monitoring and precision in regulation [3] - The promotion of digital labels is set to accelerate, with 2025 designated as the "Year of Food Digital Labels" by the National Health Commission [3] Group 3: Challenges and Considerations - The introduction of digital labels may create a "digital divide" for consumers unfamiliar with technology, necessitating a smooth transition that preserves essential information on traditional labels [4] - There is a need for unified technical standards and application norms to prevent the emergence of information silos and ensure data security and user privacy [4] - Concerns about increased operational costs for businesses adopting digital labels highlight the importance of policy guidance and market incentives to demonstrate long-term value in brand image and compliance risk mitigation [4]