别让“山寨”绊住文创产业发展

Core Viewpoint - The cultural and creative industry is facing significant challenges due to rampant imitation and infringement, as highlighted by the recent administrative penalty case in Beijing, which underscores the need for stronger intellectual property protection and innovative development strategies [1][2]. Group 1: Intellectual Property Issues - The recent case of infringement involving the cultural and creative products of Beijing's central axis resulted in a penalty of over 243,000 yuan, illustrating the prevalence of counterfeit products in the industry [1]. - The creative aspect is vital for the cultural and creative industry, and intellectual property serves as a crucial safeguard for this creativity [1]. - Many businesses are copying original designs without authorization, which undermines the market share and profits of original creators, thus stifling industry innovation [1]. Group 2: Consumer Challenges - Consumers face difficulties in distinguishing between genuine and counterfeit cultural products, often resorting to social media for comparisons and verification [2]. - The proliferation of counterfeit products complicates the purchasing process for consumers, who must become "anti-counterfeiting experts" to avoid being misled [2]. Group 3: Recommendations for Industry Improvement - To foster the development of the cultural and creative industry, a dual approach is necessary: strengthening intellectual property protections while allowing reasonable space for cultural innovation [2]. - Enforcement measures should include increasing statutory compensation amounts, establishing infringement blacklists, and enhancing deterrent effects against violations [2]. - A systematic registration of potential intellectual property rights should be implemented before product launches, along with the introduction of anti-counterfeiting technologies to ensure traceability and legal support for rights protection [2]. - Establishing a standardized licensing mechanism for derivative development can facilitate compliance and clarify usage scope and quality standards, promoting a win-win situation for cultural dissemination and industry growth [2][3].