Zheng Quan Shi Bao·2025-10-27 00:12Core Viewpoint - The Chinese automotive market in 2025 is undergoing a significant reshuffle, characterized by intense competition and a price war among leading companies, which is pressuring overall profit margins. Traditional fuel vehicle market share is declining, while the new energy vehicle market is growing but showing signs of slowing growth. In this challenging environment, Great Wall Motors has reported strong performance in its Q3 2025 results, showcasing resilience and strategic strength amidst fierce competition [1]. Group 1: Financial Performance - In Q3 2025, Great Wall Motors achieved a revenue of 61.247 billion yuan, a year-on-year increase of 20.51% and a quarter-on-quarter increase of 17.07%. Vehicle sales reached 353,600 units, marking a year-on-year growth of 20.20% and a quarter-on-quarter growth of 12.97%, both setting historical records for the same period [2]. - For the first three quarters of 2025, the cumulative revenue reached 153.582 billion yuan, reflecting a year-on-year growth of 7.96%, establishing a record for the best performance in the first three quarters [3]. Group 2: Product and Market Strategy - The sales of vehicles priced above 200,000 yuan have become a core growth driver for Great Wall Motors, with Q3 2025 sales reaching 101,337 units, a significant year-on-year increase of 40.83%. The average guiding price per vehicle surpassed 180,000 yuan, with the Tank and Wey brands achieving sales levels comparable to leading new energy vehicle manufacturers [4]. - New product launches are expected to further enhance growth potential, with the Wey brand's Gao Shan MPV and the new Tank 400 SUV set to tap into emerging market segments [6]. Group 3: International Expansion - Great Wall Motors is adopting a differentiated "ecological overseas" strategy, moving beyond simple vehicle exports to a comprehensive model that includes research, production, supply, sales, and service. This approach has established a sustainable competitive advantage in global markets, with over 1,400 overseas sales channels and more than 2 million cumulative overseas sales [9][11]. - The completion of the Brazilian factory marks a strategic milestone, serving as a core hub for the Latin American market and facilitating local supply of high-value models like the Haval H6 [9].