从实验室、生产线到千里沃野 解锁农业“新吃法”“新玩法”

Core Insights - The demand for "healthy eating" is rising among consumers, shifting from merely "sufficient" and "good" food to a focus on "nutritional balance" and quality [1][3] - The agricultural sector is responding to these new consumer demands by enhancing the quality and freshness of vegetables through technology and innovative practices [3][5] Vegetable Quality Improvement - Consumers are increasingly pursuing high-quality vegetables, with organic labels and traceability codes becoming standard on packaging [1] - In Anhui's He County, farmers are utilizing smart devices to monitor soil and light conditions, implementing preservation technologies to enhance vegetable freshness and adjust harvest timing [3] Growth of Green and Organic Products - Anhui's He County has significantly increased its supply of green and organic products, with a total of 132 certified products as of now [5] - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan, 36,000 new green and organic products were certified, providing over 200 million tons of quality agricultural products annually [7] Whole Grain Food Development - Quinoa is gaining popularity as a key whole grain, with significant harvests in Qinghai's Ulan County, which is a major breeding base for quinoa [8][9] - The average yield of quinoa in Shanxi's Jingle County is expected to exceed 300 kg per mu, with the entire quinoa industry projected to generate over 530 million yuan in annual output value [9] Agricultural Processing Upgrades - The agricultural processing sector is evolving, with innovations such as freeze-dried porridge and various soybean products being developed [11][12] - Heilongjiang's Wudalianchi is a key soybean production area, hosting 20 processing enterprises that leverage the region's high-quality soybean resources [12] Rural Tourism and Agricultural Integration - Rural areas are transforming into experiential destinations, blending agricultural activities with tourism, as seen in Zhejiang and Jiangsu [16][18] - The Ministry of Agriculture has established 240 key leisure agriculture counties, with the leisure agriculture sector generating nearly 900 billion yuan in revenue last year [18]