数字赋能海洋文化创意产业发展机理与策略研究

Core Insights - The rise of the digital marine cultural and creative industry is positioned at the intersection of a new technological revolution and the revival of Chinese marine culture, serving as both a new carrier for promoting marine civilization and a new engine for driving high-quality development of the marine economy [1][11]. Group 1: Policy and Strategic Framework - The Chinese government emphasizes the need for high-quality development of the marine economy and the integration of cultural and tourism industries, as highlighted by President Xi Jinping's directives [2]. - The implementation of a national cultural digitalization strategy has been elevated to a national strategic level, promoting the digital transformation of the cultural industry [3]. - Fujian Province has taken the lead in promoting marine cultural creative industries through specific regulations and initiatives [3][4]. Group 2: Cultural Resources and Heritage - China possesses rich marine cultural resources, including over 18,000 kilometers of coastline and various unique cultural heritages such as the Maritime Silk Road culture and Mazu culture [4]. - Effective exploration has been conducted in the protection, inheritance, and innovative development of marine cultural resources, including various cultural festivals and international exchange activities [5]. Group 3: Digital Empowerment Mechanisms - Digital technology enhances productivity in the marine cultural creative industry by transforming static resources into dynamic experiences [6][7]. - The integration of digital technology expands the dissemination capabilities of marine cultural products, breaking geographical barriers and improving efficiency [8][9]. - New consumption patterns are emerging through digital technology, allowing for personalized and immersive experiences in marine cultural consumption [10]. Group 4: Development Strategies - A multi-level policy support system is essential for optimizing the development ecosystem of the cultural creative industry, including financial support and the establishment of industry clusters [11][12]. - Emphasis on technological innovation is crucial for creating popular digital marine cultural products, encouraging collaboration between enterprises and research institutions [13]. - The integration of marine culture, technology, and tourism is necessary to innovate consumption scenarios and enhance market growth [14]. Group 5: Talent Development and Intellectual Property - Building a talent supply system that aligns with industry needs is vital, focusing on interdisciplinary education and attracting high-end creative talents [15]. - Strengthening intellectual property protection is essential to prevent the misuse and distortion of marine cultural resources, ensuring a healthy development environment for the industry [16].