个别银行"抢跑"年末揽储 负债成本管控更趋精细化

Core Viewpoint - In the context of sustained pressure on net interest margins, many small and medium-sized banks are initiating a new round of interest rate cuts, actively lowering the upper limit of deposit rates to create space for profit growth [1][5]. Group 1: Deposit Rate Adjustments - Some banks have begun to quietly ramp up deposit acquisition efforts as the year-end approaches, combining this with refined and tiered customer management to stabilize general deposits while effectively controlling liability costs [1][3]. - Recent interest rate cuts have led to most deposit products entering the "1.x" range, with major state-owned banks adjusting their deposit rates in May, resulting in rates of 1.05% for two-year deposits and 0.98% for one-year deposits at Postal Savings Bank [3][4]. Group 2: Marketing Strategies - Certain banks, like China Merchants Bank, are launching promotional activities to attract deposits, such as cash rewards for customers who meet asset thresholds [2][3]. - The marketing rhythm for year-end and new year strategies remains consistent across banks, with many emphasizing the importance of both year-end performance and the start of the new year [3][6]. Group 3: Liability Cost Management - The continuous narrowing of net interest margins has made liability cost management a key focus for banks, with regulatory guidance pushing for lower overall funding costs [4][5]. - Some banks are experiencing a phenomenon of interest rate inversion, where shorter-term deposits offer higher rates than longer-term ones, indicating a strategic response to anticipated future cost pressures [6][7]. Group 4: Targeted Deposit Strategies - Banks are increasingly adopting differentiated deposit strategies for specific customer segments, particularly targeting older clients with higher interest rates and lower minimum deposit thresholds [7]. - This approach not only optimizes the liability structure but also helps in acquiring stable long-term funding while fulfilling social responsibilities [7].