Xin Lang Ke Ji·2025-10-27 02:11Core Insights - The event "A New Chapter: China's Perspective" was co-hosted by JD.com and Zhihu, where they released the "2025 Television Viewing Distance Standard" recommending a viewing distance of 3 meters for 100-inch TVs [1] - JD.com's data from the 11.11 shopping festival indicated that sales of 100-inch TVs surged, with transaction value increasing threefold compared to the previous period and fivefold year-on-year, significantly outpacing the industry average [1] - The standard established by JD.com and the China Electronic Video Industry Association provides a scientific basis for the marketing concept of "3 meters for 100-inch viewing," transitioning it into an industry guideline [1] Industry Trends - The shift in consumer behavior is noted as moving from "buying products" to "buying experiences," highlighting a revolution in home entertainment [1] - The last-mile delivery and installation of 100-inch TVs are critical factors influencing consumer purchasing decisions, with JD.com emphasizing its logistics capabilities to streamline the delivery and installation process [1]