Core Viewpoint - The Construction Bank of Yunnan Province has implemented innovative measures to support the expansion of commodity consumption, service consumption, and the cultivation of new consumption patterns, achieving significant results in the tourism and cultural sectors of Yunnan Province [1][2]. Group 1: Support for Commodity Consumption - The Construction Bank of Yunnan Province has increased the credit limit for personal internet consumption loans from 200,000 yuan to 300,000 yuan and for self-payment amounts from 300,000 yuan to 500,000 yuan [2]. - The bank has actively leveraged the "old-for-new" policy, collaborating with major merchants and shopping centers, resulting in credit card transactions of nearly 445 million yuan and supporting over 20,000 consumers in "old-for-new" purchases [2]. - As of the end of September, the bank's car installment transaction volume reached 2.65 billion yuan, with the proportion of new energy vehicles steadily increasing to 822 million yuan, effectively promoting green consumption [2]. Group 2: Support for Service Consumption - The bank has conducted 2,500 joint marketing activities with merchants this year, focusing on the unique cultural and tourism resources of Yunnan [3]. - The "You Yunnan" tourism scene was launched, creating channels for "Yunnan Gifts" and "Flower Markets," with a total transaction volume of nearly 45,000 transactions and coverage of over 80% of local specialty consumption scenes [3]. Group 3: Cultivation of New Consumption - The bank has enhanced the ecosystem of the "Construction Bank Life" platform, introducing a "zero commission" model to attract merchants and drive customer traffic [3]. - The "Shopping Festival" activities at over 230 bank outlets have generated more than 1 million yuan in transaction volume and served over 50,000 customers [3]. Group 4: Innovative Financial Services - The "One Mobile Phone to Tour the Business District" platform was launched in collaboration with the Yunnan Provincial Department of Commerce, providing free services to merchants and facilitating the issuance of over 48 million yuan in government consumption vouchers [4]. - The platform has attracted 228 business districts and over 270,000 merchants, creating 493 new convenient living circles in cities [4]. Group 5: Support for Agricultural Consumption - The bank has provided 4.5 million yuan in funding support to one-third of the merchants in Xiaowan Village, which has transitioned to develop the tourism industry [4]. - The "Homestay Loan" product, a key financial offering, has been instrumental in supporting tourism consumption, with a current interest rate of only 3.05% [4]. Group 6: Addressing New Consumer Demands - The bank has supported the cultivation of off-season blueberries in Yuxi City, providing over 17 million yuan in credit loans to more than 40 farmers [6]. - The bank's proactive approach to financial innovation is reflected in its commitment to understanding consumer needs and industry dynamics through regular grassroots engagement [6].
金融“彩云”促消费 建行云南省分行推出多项创新举措