第32届中国国际广告节、第34届亚洲广告大会在京圆满闭幕

Core Insights - The 32nd China International Advertising Festival and the 34th Asia Advertising Congress concluded in Haidian, Beijing, showcasing significant achievements in the advertising industry [1][3] Group 1: Event Overview - The event adopted a "dual main venue" model, attracting over 220 international representatives from more than 30 countries, with total participation exceeding 20,000 [3] - The event highlighted technological empowerment, featuring over 30 cutting-edge technological achievements, including AI-driven personalized advertising platforms [3] - Notable companies such as Tencent, Douyin, Baidu, and Kuaishou participated, demonstrating advanced applications in AIGC, intelligent advertising, and digital marketing [3] Group 2: Industry Development - Haidian District has established itself as a digital advertising industry hub, with 30 companies gathered in less than a year, and nearly 10 new companies expressing intent to settle during the festival [3][4] - The district's advertising industry generated revenue of 98.726 billion yuan from January to August 2025, accounting for 40.2% of the city's total, indicating strong industrial clustering and growth momentum [5] Group 3: Policy and Support - Haidian's advantages in "AI + Advertising" stem from a solid industrial and technological foundation, a dual-driven model of "technology + culture," and robust policy support, including talent introduction and financial subsidies [4][5] - The district has implemented a comprehensive policy network to support innovation-driven development and nurture enterprises throughout their growth cycle [6] Group 4: Future Outlook - The China International Advertising Festival will be held in Haidian for five consecutive years (2025-2029), aiming to create a more open, innovative, and international industry exchange platform [7] - Haidian aims to strengthen the dual-driven model of "technology + culture" and develop a modern industrial system to establish itself as a global advertising technology experimental field and a new window for international cultural communication [7]