施华蔻专业2025秋冬新季风发布会开启潮流美学新篇章

Core Insights - The event held in Guangzhou on October 23 showcased the launch of Schwarzkopf Professional's 2025 Autumn/Winter trend, emphasizing a blend of art and aesthetics in hair styling [1][2] - The three major trends introduced are "Original Cool Type," "Rebellious Fashion," and "Her Era," focusing on contemporary individual expression and style [2][3] Trend Summaries - Original Cool Type: This trend highlights a sense of freedom, showcasing women's natural characteristics with unstructured hair and earthy color palettes, reflecting a raw and untamed beauty [3][6] - Rebellious Fashion: This trend merges elegance with rebellion, featuring retro elements and contrasting colors, allowing women to express their individuality through fashion choices [6][9] - Her Era: This trend represents the empowerment of women, balancing strength and softness through structured silhouettes and warm color tones, emphasizing confidence and independence [7][10] Industry Impact - Schwarzkopf Professional aims to integrate professional hair trends into everyday life through its "professional-driven retail" business model, enhancing consumer engagement and satisfaction [21] - The event also included the GCHA 2024 Annual Hairstylist Show, showcasing the latest creative works and emphasizing the importance of professional education in the industry [11][13] - The collaboration with top salons and the introduction of innovative themes like "Round State" by the PROVI team reflect the brand's commitment to pushing the boundaries of hair artistry and creativity [18][20]