Core Insights - The wholesale and retail sectors in China have shown significant growth in 2023, with over 76 million consumers participating in the trade-in program for 12 categories of home appliances, resulting in the purchase of over 126 million units [1] - The retail sales of household appliances and audio-visual equipment increased by 25.3% year-on-year, while the retail sales of communication equipment rose by 20.5% during the first nine months of 2023 [1] - The "Old Brand Carnival" initiative has revitalized traditional brands, with over 220 events held, generating direct sales of 3.8 billion yuan and boosting online and offline sales to 16.9 billion yuan [1] Retail Sector Performance - More than 81 million consumers purchased digital products, totaling over 88 million units sold [1] - The trade-in program for electric bicycles has seen over 12 million new bikes purchased through the exchange [1] Traditional Brands Revitalization - The dining revenue of time-honored restaurant brands increased by 23% year-on-year in the first nine months of 2023 [1]
商务部：今年以来 超7600万名消费者购买12大类家电以旧换新产品超1.26亿台
Di Yi Cai Jing·2025-10-27 03:25