“大视野、大格局、大品牌”，共探通向世界级品牌的新路径

Core Insights - The event focused on the theme "Looking Back and Forward on the Growth of Chinese Enterprises' Brands," aiming to analyze achievements and challenges faced by Chinese brands over the past decades and provide new strategies for navigating complex international circumstances [1][3] Group 1: Event Overview - The event was co-hosted by the President's Reading Club and the China Advertising Association, marking the seventh collaboration during the advertising festival [1] - It included two main parts: a discussion on the current state and future direction of Chinese brand growth, and a special session featuring two selected books, "Braving the World" and "Survival through Elevation" [3][10] Group 2: Key Speakers and Their Insights - Li Jiaxiang discussed the five key elements of brand establishment: positioning and value, emotion and culture, differentiation and individuality, technology and functionality, and cooperation and enhancement [4] - Hou Xiaohai highlighted the challenges faced by traditional consumer goods companies and advocated for a shift from "experience reliance" to "agile evolution" to adapt to changing consumer demands [6] - Qin Shuo outlined the definition of brands and the stages of Chinese brand development, emphasizing the need to enhance global influence and brand soft power [8] Group 3: Selected Books and Their Contributions - "Braving the World" provides insights into brand innovation and strategic deployment, offering valuable lessons for traditional brands seeking renewal [10] - "Survival through Elevation" explores cognitive communication as a key resource for survival in the information age, proposing tools for managing cognitive bandwidth [12] Group 4: Collaborative Initiatives - The event witnessed the launch of strategic collaborations between the President's Reading Club and Qingbao Think Tank, as well as with Wutong Guesthouse, aiming to integrate resources and enhance knowledge dissemination in brand building [20]