扫描“主播”｜“湖里优品汇”被指编故事忽悠老年人，暗示产品能“起死回生”

Core Viewpoint - The live streaming account "Huli Youpin Hui" has been criticized for its marketing strategies targeting elderly consumers, using emotional manipulation and questionable product claims to drive sales [1][2][26]. Group 1: Marketing Strategies - The account employs a "mother-daughter" persona to create emotional connections with viewers, particularly those aged 50 and above, often using fabricated hardship stories to promote products [1][3][4]. - The hosts frequently mention scenarios that resonate with elderly viewers, such as "elderly people unable to place orders" to heighten the urgency and anxiety among the target audience [3][6]. - The marketing tactics include high price anchors followed by steep discounts, creating a perception of value while lacking transparency in pricing rationale [5][20][26]. Group 2: Product Claims and Compliance Issues - Products promoted, such as liquid calcium and coenzyme Q10, lack clinical data to support their health claims, and the information provided is often misleading or inconsistent [1][8][27]. - The live stream fails to disclose essential product information, including approval numbers and contraindications, violating consumer rights to informed choices [17][27]. - There are discrepancies between the advertised benefits of products and the actual regulatory approvals, raising concerns about compliance with advertising laws [11][26][27]. Group 3: Legal Implications - Legal experts have indicated that the live stream's practices may constitute false advertising and price fraud, violating multiple laws including the Advertising Law and Consumer Rights Protection Law [2][26][27]. - The significant price differences between advertised retail prices and actual sale prices suggest deceptive pricing strategies aimed at misleading consumers [20][26].