大湾区生活圈之“鲜”：一码畅行等便利举措带旺跨境跨城消费

Core Insights - The article highlights the unique resilience, potential, and vitality of the Guangdong-Hong Kong-Macau Greater Bay Area, showcasing its rapid development and integration, particularly in cross-border consumption and payment systems [1][2][11]. Payment Innovations - The introduction of mobile payment methods like MPay and cross-border payment systems has significantly enhanced the convenience of cross-city consumption in the Greater Bay Area [2][3]. - The shift towards biometric payment methods, such as palm print payments, represents a transformative change in consumer experience, eliminating the need for physical devices [4][10]. Cross-Border Consumption Trends - The concept of "one city living, multi-city consumption" is becoming a norm for residents, reflecting a shift in lifestyle and consumption habits due to improved connectivity and payment systems [2][10]. - Residents are increasingly engaging in cultural and recreational activities across borders, with significant participation in events like concerts and festivals, which boosts related sectors such as hospitality and dining [11][14]. Economic Impact - The cross-border consumption model is generating new economic momentum, with substantial direct spending reported in cultural events, such as an estimated HKD 3.4 billion in direct consumption from concerts in Hong Kong for the first half of 2024 [14]. - The rise in cross-border travel and consumption is supported by government policies aimed at enhancing convenience, such as the "Hong Kong vehicles northbound" initiative, which facilitates easier access for residents [14][15]. Integration and Development - The integration of financial services and the establishment of cross-border banking facilities are encouraging more residents from Macau to consider settling in areas like Hengqin, indicating a trend towards deeper regional integration [5][7]. - The upcoming 15th National Games is expected to further stimulate tourism and consumption in the region, leveraging existing policies to enhance visitor experiences [15].