不是谁都是泡泡玛特:靠奥特曼大赚的隐形冠军,揭IP生意脆弱真相
Feng Huang Wang Cai Jing·2025-10-27 05:31

Core Viewpoint - The article discusses the rapid growth and potential risks of Jin Tian Animation, a major player in the IP-based food industry in China, particularly highlighting its heavy reliance on the Ultraman IP for revenue generation [2][3][8]. Group 1: Financial Performance - Jin Tian Animation's revenue increased from 590 million RMB in 2022 to 880 million RMB in 2024, with a net profit rising from 36.71 million RMB in 2022 to 130 million RMB in 2024 [2][8]. - In the first half of 2025, the company recorded a revenue of 440 million RMB and a net profit of 70.04 million RMB, achieving a net profit margin of 15.8% [2][8]. Group 2: IP Dependency - Over 50% of Jin Tian Animation's revenue is derived from the Ultraman IP, which has contributed significantly to its financial success [3][8]. - The company has a high dependency on a few key IPs, with 75% of its revenue in 2024 coming from Ultraman, My Little Pony, and Crayon Shin-chan [6][12]. - The Ultraman IP alone accounted for 54.5% of the revenue in 2024, highlighting the risk associated with such concentration [8][12]. Group 3: Customer Concentration - The revenue contribution from the top five customers surged to 40.7% in the first half of 2025, up from 4.1% in 2022, indicating increased reliance on a limited number of clients [15][17]. - The shift towards direct sales to retailers has led to a decrease in the number of distributors, with distributor contributions dropping from 95.2% in 2022 to 55.1% in 2025 [15][17]. Group 4: Key Shareholder Exit - The exit of key shareholder Sun Jian, who was instrumental in securing the Ultraman IP, raises concerns about the stability of revenue from this crucial asset [23][26]. - The company's control is highly concentrated in the hands of founder Cai Jianchun, who holds 92.27% of the voting rights, which may lead to governance and decision-making concerns [18][23].