禁用AI复活、AI虚构等手段带货！抖音出手，以AI治AI

Core Insights - The core focus of the article is on the advancements and challenges in AI advertising governance, particularly by Douyin's parent company, which has developed a self-researched AI model for advertising governance to enhance the accuracy and efficiency of content review [1][2]. Group 1: AI Advertising Governance - In the third quarter, over 840,000 AI-related violations were intercepted, with 90% of materials reviewed within 10 minutes, marking a 75% improvement in efficiency compared to traditional methods [2][3]. - The platform has established a comprehensive governance system that includes a multi-tiered response mechanism for violations, such as warnings, account restrictions, and permanent bans [2][3]. - The introduction of the Consumer Complaint Rate (CCR) index has led to a 40% reduction in negative feedback from users regarding advertisements, indicating improved governance effectiveness [4]. Group 2: Technological Innovations - The self-developed multi-modal AI model enhances the precision of content review by utilizing a "textual law" recognition logic, which improves understanding of rules and reduces misjudgments [3]. - The AI model can automatically rectify common violations in advertising materials, significantly improving the efficiency and experience for advertisers [2][3]. Group 3: User Protection Initiatives - The platform has launched specialized service projects aimed at protecting vulnerable groups, such as the elderly and minors, by providing direct customer service and educational resources to mitigate risks associated with AI advertising [5]. - A total of over 3,000 users have benefited from these services, achieving a satisfaction rate of 92.5% [5]. Group 4: Regulatory Compliance and Future Directions - Continuous adaptation to regulatory changes is emphasized, with the need for the AI review team to integrate new legal guidelines into their algorithms effectively [6]. - The company has collaborated with eight industry peers to establish standards for AI advertising, addressing practical and cutting-edge issues in the field [6].