Core Viewpoint - The collaboration between Keep and athlete Sun Yingsha aims to promote the "National Fitness" initiative and contribute to the construction of a healthy China, leveraging Sun's positive image and the brand's philosophy of "Discipline gives me freedom" [1]. Group 1: Brand Collaboration - Keep officially announces Sun Yingsha as its brand ambassador, emphasizing a mutual empowerment between the brand and the athlete [1]. - The partnership is expected to ignite public enthusiasm for sports and encourage participation in fitness activities [1]. Group 2: Event and Merchandise - A series of events and merchandise, including collectible medals and sports bags, are being launched as part of the collaboration [4][5]. - The event registration fees vary, with specific packages priced at 199 and 79, offering different items such as medals, bags, and plush toys [4][5]. Group 3: Digital Engagement - Users can engage with the campaign through the Keep app, where they can search for Sun Yingsha and sign up for challenges [10]. - The app also features a new AI coach, enhancing personalized fitness plans for users [10].
Keep官宣孙颖莎为品牌代言人，携手推动全民健身
Cai Jing Wang·2025-10-27 05:56