中消协联合中国物品编码中心推出“消协帮您找 扫码辨商品”新功能

Core Points - The China Consumers Association (CCA) has launched a new feature called "Help You Find, Scan to Identify Products" in collaboration with the China Commodity Code Center, aimed at enhancing consumer protection in online shopping [1][2] - This feature leverages the authoritative information from the national commodity database to involve consumers in monitoring online products, promoting a collaborative governance of the online shopping environment [1] Summary by Sections Consumer Protection - The new feature addresses issues such as false product information and misleading advertising that have become prevalent with the rise of online shopping [1] - It focuses on two critical stages of online shopping: decision-making and receipt confirmation, providing a convenient channel for information verification [1] Product Verification - Ten major online shopping platforms will display product barcodes for ten categories of goods, including safety helmets, electric bicycles, gas stoves, and more [1] - Consumers can scan these barcodes using the "CCA 315" mini-program to access official registration information and compare it with the platform's promotional content, helping to identify exaggerated claims and discrepancies [1] Feedback Mechanism - After receiving products, consumers can scan the physical packaging barcodes to verify key information such as specifications and models against official data [1] - If discrepancies are found, consumers can easily report the inconsistencies through the program [1] Call to Action - The CCA and the Commodity Code Center encourage consumers to actively use the barcode scanning feature to participate in the governance of the online shopping environment, fostering a culture of integrity, safety, and transparency [2]