茶产业突破万亿规模，这一赛道不到10年达到3500亿

Core Insights - The Chinese tea industry is experiencing rapid growth, with the planting area reaching 52.5 million acres in 2024, a 3.2-fold increase over the past 24 years [1][2] - The total market size of the tea industry is projected to exceed 1 trillion yuan in 2024, with various segments contributing significantly, including traditional tea, ready-to-drink tea, and new-style tea [1][4] Industry Growth - The tea planting area in China has grown significantly, with a production increase of 4.64 times over the past 20 years, leading to a production of 3.74 million tons in 2024, far surpassing India, which produces 1.28 million tons [2][5] - The new-style tea segment has emerged as a major driver of growth, with brands like Heytea and Mixue Ice Cream rapidly expanding, adding 11,000 new stores in 2024 [4][5] Market Dynamics - The structure of the tea industry is changing, with red tea becoming the second-largest tea category in China, following green tea, and its production increasing from 5.1% of total tea production in 2005 to 10.45% in 2023 [5][6] - Domestic consumption of red tea has surged, with over 93% of red tea produced in 2024 being sold domestically, compared to 80% being exported before 2005 [6][7] Import and Export Trends - China has become a net importer of red tea, with imports rising from 18,800 tons in 2015 to over 40,000 tons in 2024, while exports have decreased to approximately 24,800 tons [6][7] - The global red tea market presents opportunities for China, as it currently holds only a 1.6% share of the global red tea export market, despite being a historical leader [7][8] Regional Development - New red tea production regions are emerging in provinces like Guizhou and Henan, expanding the national footprint of red tea production [8][9] - Yibin, a key production area for Sichuan red tea, has integrated technology and traditional practices to enhance production, achieving a comprehensive output value of 36 billion yuan [9]