金价出现回调，该不该“抢金”？

Core Insights - International gold prices experienced a sudden drop on October 21, leading to significant fluctuations in domestic gold prices on October 22, with prices reaching as low as 933 CNY per gram before rebounding to 951.85 CNY per gram later in the day [1][3] - The price volatility prompted consumers to shift their purchasing decisions during the upcoming Double Eleven shopping festival, with many opting to buy gold instead of clothing and home appliances [1] - Discounts and promotional offers during the Double Eleven event have made gold purchases more attractive, with significant savings reported on gold jewelry and investment bars [1] Consumer Behavior - There has been a surge in gold purchases at physical stores, with reports of long queues at popular jewelry shops in Beijing, indicating a strong consumer interest in buying gold amid price drops [3] - Consumers are increasingly purchasing investment gold bars, with some buyers expressing urgency to capitalize on lower prices, such as acquiring 100 grams at 948 CNY per gram [3] - Sales representatives noted a marked increase in customers buying investment gold bars, with prices significantly lower than previous highs, suggesting a shift in consumer sentiment towards gold as a favorable investment [3] Market Trends - Despite a decline in gold consumption in the first half of the year, with a reported 3.54% decrease in total consumption and a 26% drop in jewelry consumption, the recent price drop has reignited interest in gold purchases [3] - Analysts suggest that the long-term factors driving gold prices remain intact, with expectations of a potential recovery in gold prices in the coming months [3][5] - The current market dynamics are influenced by geopolitical factors, such as the ongoing Russia-Ukraine conflict, which continues to support gold prices despite recent fluctuations [5]