新华社首家沉浸式文创体验店亮相上海

Core Viewpoint - The first immersive cultural and creative experience store of Xinhua News Agency, named "New Dimension News," has opened in Shanghai, marking a new phase in the integration of culture and technology [1][2]. Group 1: Store Overview - "New Dimension News" is located in the Xuhui District of Shanghai and is supported by various local government and corporate entities [1]. - The store serves as the first offline collaboration project of the "Beijing Xinhua Audiovisual Electronic Publishing House Integration Product (Shanghai) R&D Center," focusing on cultural innovation and digital technology applications [1][2]. Group 2: Experience and Offerings - The store emphasizes a technology-driven cultural experience, featuring immersive intelligent scenes, smart device interactions, and VR experiences to enhance consumer engagement [2][4]. - It aims to create a diverse product matrix that combines cultural creativity, books, and technological scenes to meet various cultural consumption needs [4][6]. Group 3: Product and Content Strategy - The store integrates popular IP resources, including "Honor of Kings" and "Black Myth: Wukong," along with traditional cultural IPs like "Dunhuang Culture" [6][7]. - A selection of over 200 cultural products is available, catering to different age groups and interests, enhancing the immersive experience [7]. Group 4: Future Plans - Xinhua Publishing House plans to use the Shanghai store as a starting point to explore innovative paths for the integration of technology and culture, aiming to expand the dissemination of Chinese culture [9].