保时捷利润暴跌99% 将以裁员应对业绩滑铁卢

Core Insights - The luxury car market is undergoing a significant "bubble deflation" process, with Porsche experiencing a substantial decline in performance [1] - Porsche reported a third-quarter loss of €966 million, with a 99% year-on-year drop in sales profit for the first three quarters [1] - The company's revenue for the first nine months was approximately €26.8 billion, reflecting a 6% year-on-year decrease [1] Market Challenges - U.S. tariff policies have contributed to Porsche's performance pressure, with an estimated loss of around €700 million for the year due to these tariffs [1] - The rise of China's smart electric vehicle industry, including competitors like Xiaomi, has impacted Porsche's brand premium and market position [1] - Porsche's sales in China have seen a significant decline, with a 15% drop in 2023 and a projected 28% decrease in 2024 [2] Strategic Responses - To address the declining performance, Porsche plans to optimize its organizational structure by laying off 1,900 employees and cutting 2,000 temporary positions this year [3] - The company has also postponed the launch of certain electric vehicle models and extended the market lifecycle of several fuel and hybrid models [3] - Porsche has decided to terminate its battery production plans as part of its strategic adjustments [3]