Huan Qiu Wang·2025-10-27 08:48Core Viewpoint - China Life Insurance's Zhengzhou branch hosted the "700 Walking" financial education event, attracting over 500 customers, showcasing innovative customer service and brand building efforts [1][3]. Group 1: Event Overview - The event featured a carefully designed walking route around the Green Expo Park, with five themed check-in points and three photo areas, enhancing customer engagement through cultural and interactive games [3]. - The event included a 10th-anniversary theme wall and a completion announcement area, allowing participants to create lasting memories and a sense of belonging [3]. Group 2: Financial Education Initiatives - A dedicated financial consumer education area was established in the Shanxi Garden, where interactive games educated customers on preventing financial fraud and promoting rational consumption [3]. - Participants received consumer rights protection pamphlets, and audio cards at two supply stations provided ongoing consumer protection messages throughout the event [3]. Group 3: Legal and Community Support - The event featured a legal consultation booth provided by a partner law firm, offering face-to-face legal education and advice, particularly targeting elderly customers with anti-fraud knowledge [4]. - The company emphasized its commitment to serving diverse customer groups and fostering a respectful atmosphere for the elderly [4]. Group 4: Future Initiatives - China Life Insurance's Zhengzhou branch plans to continue offering diverse services that enhance customer experience, focusing on efficient processes, professional quality, and heartfelt care [4].