Zhong Jin Zai Xian·2025-10-27 09:07Core Viewpoint - The launch of the "National Good Car" delivery center recruitment plan by JD Auto aims to create a comprehensive service network integrating sales, delivery, and after-sales services, enhancing the car buying experience for consumers [1][3]. Group 1: Industry Context - Traditional car dealerships, especially 4S stores, are facing significant operational pressure due to the rise of direct sales and authorized sales models, as well as the popularity of the "one-price" model in the new energy vehicle sector [3]. - Many large dealership groups have encountered operational crises, leading to frequent bankruptcy events, as consumer preferences shift towards online car purchasing and demand for timely delivery and localized after-sales services increases [3]. Group 2: JD Auto's Strategy - The "National Good Car" initiative is a collaboration between JD Auto and various industry partners, focusing on high-quality vehicle offerings while JD primarily provides consumer insights and exclusive sales services without direct involvement in manufacturing [3][4]. - JD Auto's delivery centers are not standalone stores but part of a network leveraging JD's supply chain advantages and online-offline resources, aiming to provide a seamless service experience from online ordering to local delivery and after-sales support [4]. Group 3: Support for Partners - JD Auto will support its delivery center partners by granting official authorization and certification, opening supply chain resources, particularly in after-sales, to help reduce operational costs [4]. - The company will also provide online and offline traffic support to assist partners in customer acquisition and conversion [4]. Group 4: Additional Initiatives - In addition to the "National Good Car" delivery center recruitment, JD Auto has launched a "One Store per County" partner recruitment plan, investing 1 billion resources to deepen market penetration in county areas [4]. - This initiative includes a zero-cost partnership and a 12-month management fee waiver, along with comprehensive support in supply chain, traffic, and standardized operational training [4].