金价波动，有金店“玩不起”？订单拦截、拒发货，还疯狂打电话让退款

Core Viewpoint - Recent fluctuations in gold prices have led to significant consumer complaints regarding delayed shipments and order cancellations from jewelry retailers, highlighting operational challenges in the industry amid volatile market conditions [4][22]. Group 1: Consumer Experiences - A consumer, referred to as Ms. Miao, faced repeated delays and a lack of communication after purchasing gold bracelets online, ultimately leading to a refund request due to the retailer's failure to deliver as promised [5][12]. - Another consumer, Mr. Zheng, experienced order cancellation after purchasing a gold bar, with the retailer citing system issues and lack of authority to cancel orders, reflecting broader issues in e-commerce operations for gold products [14][16]. - A third consumer, referred to as Ms. Jiajia, reported that her order for gold bars was intercepted and not fulfilled after a price increase, indicating a trend of retailers avoiding losses by canceling orders when prices rise [19][20]. Group 2: Retailer Practices - Many small e-commerce retailers do not maintain inventory and only procure gold after receiving orders, which can lead to difficulties in fulfilling orders during price fluctuations, resulting in cancellations or delays [13][21]. - Retailers are reportedly using various excuses for delays, such as quality checks or stock shortages, which may not align with consumer expectations set by advertised delivery timelines [12][21]. - Legal experts indicate that retailers are obligated to fulfill orders as per the terms agreed upon at the time of purchase, and failure to do so may constitute a breach of contract [20][21]. Group 3: Market Conditions - The Shanghai Gold Exchange and several banks have issued warnings about the increased volatility in gold prices, advising market participants to enhance risk management strategies [22]. - The current market environment is characterized by significant price fluctuations, which are impacting both consumer behavior and retailer operations in the gold sector [22].