Sea(US:SE) Jin Tou Wang·2025-10-27 10:00Core Insights - The article discusses the transformative "light overseas" ERP cross-border plan launched by Shopee, aimed at simplifying the cross-border e-commerce process for domestic sellers, particularly in emerging markets like Southeast Asia and Latin America [1][4]. Group 1: Market Trends - The global e-commerce market is experiencing rapid growth, with over half of the fastest-growing markets located in Southeast Asia and Latin America, as per eMarketer data [1]. - Many domestic e-commerce sellers are recognizing the potential of overseas markets but face challenges such as cross-market operations, personnel allocation, marketing investment, and logistics management [1]. Group 2: Shopee's "Light Overseas" Initiative - Shopee's "light overseas" initiative addresses traditional cross-border operational challenges, such as high marketing and labor costs, by integrating various operational aspects into a streamlined, automated cross-border chain [2]. - The project connects with mainstream ERP systems to facilitate a seamless process for sellers, allowing them to open stores and manage operations across multiple countries without the need for repetitive registrations or learning new systems [2][3]. Group 3: Seller Experience and Growth - A case study of a bag company illustrates the effectiveness of Shopee's initiative, achieving over 3,000 daily orders and a daily transaction volume exceeding 100,000 yuan within just one month of joining the program [3]. - The ease of operation and support from Shopee's official team has allowed sellers to focus on growth without the burden of building cross-border operational teams or mastering foreign marketing strategies [3]. Group 4: Strategic Implications - The "light overseas" plan provides sellers with a low-cost entry point into international markets, shifting the focus from whether to expand overseas to how to do so efficiently and intelligently [4]. - This initiative represents a significant opportunity for sellers to tap into overseas growth potential while minimizing operational complexities and costs [4].