城市何以“弄潮”？最新潮玩产业报告发布→

Core Insights - The report titled "How to Ride the Trend - Analysis of Urban Trend Toy Industry Development" explores the evolution of the trend toy industry from a subculture phenomenon to a trillion-yuan industry ecosystem, emphasizing its significance in urban cultural and economic development [1] Industry Overview - The trend toy industry, centered around intellectual property (IP), is characterized by light assets, high added value, and strong extensibility, linking various sectors such as design, manufacturing, and retail, while also integrating with content industries like anime, gaming, and film [2] - The Chinese trend toy market is projected to exceed 110.1 billion yuan by 2026, with a consumer base expected to reach 40 million by 2025, indicating substantial growth potential despite lower per capita spending compared to the US and Japan [2] Successful Models - The report identifies three successful models from leading cities globally and domestically, providing insights for urban development in the trend toy sector [3] Japan: "Natural Nutrient Reservoir for IP" - Japan's advanced anime content industry creates a robust ecosystem for trend toy derivatives, forming a mature closed loop of content, IP, and derivatives, leading to a highly segmented and mature market [4] Shanghai: "Creative Brain and Consumption Trendsetter" - Shanghai, with a creative design industry worth over 1.6 trillion yuan and major cultural enterprises, serves as a trendsetting hub for the trend toy industry, hosting significant industry events and acting as a convergence point for global creative elements [5] Dongguan: "World-Class Manufacturing Center" - Dongguan produces approximately 25% of global anime derivatives, supported by over 4,000 toy manufacturers and a strong industrial chain, positioning itself as a key player in the global trend toy manufacturing landscape [6] Key Elements for Urban Development - The report outlines three essential elements for cities to develop their trend toy industries, using Chengdu as a case study [7] Element 1: Mature and Active Consumer Market - Chengdu is highlighted as a testing ground for new brands and consumption scenarios, fostering innovation and transforming casual consumers into core fans, which is crucial for the trend toy business [8] Element 2: Historical and Modern IP Supply Capability - Chengdu showcases strong IP creation capabilities, drawing from both traditional cultural themes and modern phenomena, supported by a strong talent attraction effect that fuels continuous IP innovation [9] Element 3: High-Density and Collaborative Industrial Ecosystem - Chengdu's development of high-density industrial parks enhances collaboration efficiency, while its relaxed and inclusive urban atmosphere inspires creativity, leading to the production of emotionally resonant products [10] Conclusion - The report concludes that nurturing world-class Chinese IP requires collaborative efforts across regions and the entire industry chain, emphasizing the need for efficient interaction between creative hubs, manufacturing centers, and IP sources to transform local culture into globally resonant products [10]