Xin Lang Zheng Quan·2025-10-27 10:51Core Insights - NIO is accelerating recruitment efforts, indicating a strong demand for its electric vehicles, particularly in the high-end SUV segment [1][7] - The company has implemented a two-shift system and increased transportation options to manage production pressures [3] - NIO's delivery cycle for the ES8 is approximately three months, with reports of fluctuating delivery times reflecting the company's efforts to improve supply [7][10] Group 1 - A recent internal communication revealed that NIO is competing with major companies like Apple for talent, highlighting the urgency in scaling operations [1] - NIO achieved a significant milestone with over 10,600 vehicle deliveries in a single week, marking the first time the company surpassed this threshold [8] - The founder of NIO, Li Bin, indicated that the success of the new ES8 and L90 models signifies a turning point for the company, driven by technological advancements and user experience [10] Group 2 - The company has faced scrutiny over its profitability, as it has not turned a profit in the past decade, unlike competitors such as Li Auto and Leap Motor [10] - NIO's focus on high-end electric vehicles is reflected in the increasing demand for its products, as evidenced by the growing delivery numbers and customer feedback [7][10] - The ongoing recruitment and operational adjustments are responses to both production demands and the need to address previous financial losses [10]