DEHUA TB(SZ:002043) Quan Jing Wang·2025-10-27 10:54Core Viewpoint - The decorative materials industry is gaining social attention as it closely relates to family health and well-being, with companies like Rabbit Baby focusing on sustainable and eco-friendly home solutions [1][2]. Group 1: Company Overview - Rabbit Baby is a leading comprehensive service operator in decorative materials, emphasizing eco-friendly furniture boards and expanding its custom home furnishing business [1]. - The company has over 30 years of industry experience and a nationwide network of over 6,000 terminals, earning broad market and social recognition [1]. - Rabbit Baby is one of the largest producers and sellers of high-end eco-friendly furniture boards in China, achieving a top ESG rating of 8 points, ranking first among 73 companies in the building materials sector [1][4]. Group 2: Market Trends - There is a continuous demand for improved living environments, with the construction of "good houses" expected to drive quality upgrades in building materials [2]. - The building materials industry is currently facing a short-term supply-demand imbalance due to cyclical adjustments in the real estate market and previous over-expansion of production capacity [2]. - The dual impact of national policies and market mechanisms is leading to the elimination of outdated and non-compliant production capacities, paving the way for high-quality, eco-friendly production to thrive [2]. Group 3: Product Innovation - The company's flagship product, the fragrance antibacterial board, breaks the traditional limitations of single-function boards by integrating health protection and sensory experience [3]. - This innovative board uses a composite formula of nano-silver ions and nano-silicon sheets to effectively inhibit and kill common pathogens, achieving an antibacterial rate exceeding 99% [3]. - The product also incorporates advanced surface embedding technology, achieving a 90% inactivation rate of microbes within 5-30 minutes, addressing modern households' health needs [3]. Group 4: Sustainability Initiatives - Rabbit Baby is committed to green and low-carbon transformation, prioritizing ecological and resource-efficient practices [4]. - The company has established over 350,000 acres of economic forest by the end of 2024, supporting local farmers and reinforcing its commitment to green development [4]. - The brand has received numerous accolades, including the Zhejiang Provincial Government Quality Award and recognition as a top eco-friendly brand, solidifying its position as an industry leader [4]. Group 5: Strategic Direction - Positioned at the intersection of green development and consumer upgrades, Rabbit Baby aims for high-end and sustainable growth in the building materials sector [5]. - The company focuses on creating a sustainable development loop, balancing technological breakthroughs with humanistic care in its product philosophy [5]. - Rabbit Baby is dedicated to providing consumers with healthy, comfortable, and warm home environments while promoting high-quality and sustainable development across the industry [5].