Core Insights - China Foods has achieved a historic breakthrough in data assetization, successfully completing the accounting entry for its "Vending Machine Sales Performance Analysis Report Data" product, with an entry amount of 1.023 million yuan [1] - The project marks the first complete closed-loop case of "data resources - data products - data assets - data revenue" for China Foods, demonstrating efficient cross-departmental collaboration and rapid digital execution [1][2] - The company emphasizes the importance of not just recording data on the balance sheet but also establishing a sustainable mechanism for data value transformation [1][2] Data Assetization Strategy - Under the guidance of COFCO Group's digital transformation requirements, China Foods has proactively laid out a strategic framework for data assetization, focusing on both monetization and circulation of data [2] - The "Vending Machine Sales Performance Analysis Report Data" product integrates data from 110,000 vending machines, providing reliable support for operational management, product optimization, and sales forecasting [2] Compliance and Efficiency - To ensure compliance and efficiency, multiple departments within China Foods collaborated to establish management guidelines and frameworks for data asset management and protection [3] - The data product not only integrates into internal operations but also possesses external trading attributes, enhancing both internal efficiency and external market insights [3] Market Potential and Future Plans - The "Vending Machine Sales Performance Analysis Report Data" product has already achieved a transaction scale in the millions, with expectations for significant revenue growth during the 14th Five-Year Plan period [4] - China Foods has initiated plans for a second batch of high-value data assets, focusing on supply chain collaboration data and regional consumer profiling, aiming to transform data from a cost center to a profit center [4] Industry Impact - The practices of China Foods exemplify the national initiative of "data elements" in the consumer goods sector, highlighting that true data assetization lies in its ability to drive decision-making, optimize operations, and create incremental revenue [4]
中国食品自动售货机数据产品入表交易 开创快消数据资产化新范式