Core Viewpoint - The recent management upheaval at Hongsheng Beverage Group, including the departure of key executive Zhu Lidan, raises concerns about the company's stability and future direction, particularly as it relates to the Wahaha brand and its strategic initiatives under the leadership of Zong Fuli [1][3][9] Group 1: Management Changes - Zhu Lidan, a core executive of the Wahaha system, has left her position, and her office has been vacated, with no official response from Wahaha [1] - Zhu Lidan was previously the Director of the Management Center and Head of Human Resources, but her position is now listed as "pending" [3] - Another key figure, Yan Xuefeng, was investigated for disciplinary issues but has since resumed his role as the Production Center Director and General Manager of Xun'er Company [3][5] Group 2: Brand Strategy - Zong Fuli has announced a reversal of the decision to replace the "Wahaha" brand with a new brand "Wawa Xiaozong," indicating a shift back to the established brand for future sales [7] - The company had previously communicated plans to transition to "Wawa Xiaozong" for the 2026 sales year, but recent directives to distributors suggest a renewed focus on the "Wahaha" brand [7] - The brand "Wawa Xiaozong" had seen extensive trademark applications, indicating a significant investment in developing this new brand prior to the recent decision reversal [7] Group 3: Strategic Implications - The management changes and brand strategy shifts occur against a backdrop of increased competition and internal challenges following the passing of the founder, Zong Qinghou [9] - Analysts suggest that the company faces significant challenges in maintaining brand integrity and ensuring stakeholder interests are aligned, particularly with ongoing disputes over trademark usage and profit distribution [8][9] - The future of the Wahaha brand and the overall market position of the company remain uncertain as it navigates these internal and external pressures [9]
最新!祝丽丹已离职,办公室已搬空!她是宗馥莉宏胜集团关键人物,此前否认被带走调查
Mei Ri Jing Ji Xin Wen·2025-10-27 11:24