Core Insights - GameStop shares increased by over 7% in premarket trading following a social media boost from the White House, which featured an AI-generated meme of President Trump [1][2] - The meme post from GameStop declared the end of the "console wars" after Microsoft announced that the flagship Xbox game "Halo" would be available on Sony's PlayStation 5 [1][5] Stock Performance - In premarket trading, GameStop's share price rose to $25.03, reflecting a 7.4% increase from the previous Friday, although the stock is down 25.65% since the beginning of 2025 [4] Social Media Engagement - The White House's official X account reshared GameStop's post, which included an AI-generated image of Trump in Halo armor, and captioned it with GameStop's slogan "Power to the Players" [2] - GameStop's account responded with additional meme posts featuring Trump and Vice President JD Vance in the Halo universe [3] Industry Context - GameStop's post humorously noted that the "console war" began in the early 2000s with the release of "Halo: Combat Evolved" as an Xbox-exclusive title, and it has now concluded with Microsoft's decision to release future Halo titles on PlayStation [5] - Microsoft's shift away from exclusive titles is a response to competitive pressures from PlayStation 5 and Nintendo's Switch 2, as it aims to enhance sales of its Xbox consoles [5] Company Valuation - GameStop CEO and Chairman Ryan Cohen holds nearly 8.2% of GameStop shares, with an estimated net worth of $5.3 billion [6]
GameStop Stock Surges 7% After White House Boosts Its X Post With AI-Generated Trump Meme