Beeline Launches Nation's First Blockchain-Powered Home Equity Platform — Begins Scaling Nationwide

Core Insights - Beeline Holdings, Inc. has successfully completed its first round of blockchain-recorded BeelineEquity transactions, marking a significant milestone as the first U.S. platform to tokenize residential home equity at scale [1][2] - The initial rollout of BeelineEquity includes five closed transactions, with five more scheduled for this month and an additional 25 pre-selected to close by year-end, indicating strong homeowner demand for alternatives to traditional home equity loans [2][3] - BeelineEquity allows homeowners to access liquidity from their home equity without incurring debt or monthly payments, with repayment occurring only upon the sale or transfer of the property [3][4] Company Strategy and Market Potential - The CEO of Beeline emphasizes that homeowners should not need to borrow against their equity to access its value, positioning BeelineEquity as a smarter, more transparent financial alternative free from interest rate fluctuations and credit issues [4] - The company aims to expand into key U.S. markets in 2026, targeting over $15 trillion in trapped residential equity, primarily held by Baby Boomers, with capturing just 10 basis points of this market potentially generating around $525 million in revenue [4][5] - Applications for the 2026 BeelineEquity program are currently open, showcasing the company's commitment to simplifying home equity access [5]